Hello Angels,

2023 is officially the year of  color magenta.

Pantone Color Institute picked Viva Magenta 18-1750 as color of the 2023 which is described as ‘a shade rooted in nature descending from the red family and expressive of a new signal of strength.

Viva Magenta is an unconventional shade which can not be defined as red or purple.

Pantone Color Institute is an American consulting service which forecasts color trends and advices companies on color in product development and brand identity.

The Color Institute created the Pantone Color of the Year in 2000 which is trendsetting and has huge impact on design world and brand marketing.

Fashion, beauty even technology fields  immediately launch products as soon as color of the shade is proclaimed.

Many brands design products in Color of the Year. Recent years, Pantone’s Color of the Year is more popular than ever.

According to Institute, they picked Viva Magenta as Color of the Year because it is brave, empowering and promotes optimism.

They also considered challenges that people have coped recent years, like pandemic.

Magenta color is in fashion and beauty world for years. It is a lovely color and sophistiscated like black color. It is nice to see as a Color of the Year.

Viva Magenta is an amazing color to create statement and sophisticated look. If you hesitate to wear it as monochromatic, you can pick  an accessory in Viva Magenta. You can pair it with pastels and grey shades.

If you prefer as a monochromatic, you can pair it with shades of pink. It is especially nice way to add some color into your winter outfit

In beauty, Color of the Year is popular as hair color,especially the ends.

Viva Magenta is versatile and flattering for all ages and skin tones.

From home decoration to fashion, you can add something magenta in 2023.

What do you think about Viva Magenta as a color of 2023? Let me know it below

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